Bom Bom

Bom Bom is a chocolate-coconut rum liqueur. I collaborated with a team to create the Bom Bom brand, website, and sales materials for its debut.

The objectives of this project were to extend the Bom Bom brand across collateral and design a website that captured the energy and culture of the brand.

my role

Art Direction
Web Design
Sales Sheets
Marketing Collateral

bom bom web design on different pages showing its responsive layout

Defining the look & Feel

One challenge my team encountered was establishing the right feel for the Bom Bom brand. Early on we decided that the brand should feel fun, energetic, and have a friendly tone. We determined that the brand should never feel wild, messy, or overbearing. - Think, a bonfire night on the beach with drinks and friends rather than a booming house party.

This definition set the direction for the rest of the project. A bold set of graphic treatments were developed as features across the website and photos were mindfully chosen to control the overall brand feeling.