Smithmade Essentials

Smithmade Essentials is an eco-conscious soap and candle company crafting luxury artisan soap and soy candles with a creative flair.

I designed the Smithmade brand to have an elegant feel, with light and airy visuals, watercolor graphics, and thoughtful packaging.

My Role

Brand Development
Product Design
Packaging
Web Design
Marketing

photo of smithmade essentials candles in gold tins

typography styles for smithmade essentials with photo of fox tears artisan soap showing the typography in use on the packaging

shelf of artisan soap in various designs with vivid color

insights

During my research, I noticed soap sleeves in stores frequently slipped off the bars. This left the product unbranded and vulnerable.

Solution

I started working on designs that would keep the soap and sleeve together. That’s how I came up with the idea of using twine to tie the sleeve in place. It turned out to be a crucial element in boosting brand recognition.

package Design Requirements:

Showcase the soap design
Hold up to regular handling
Fit into the production budget

prototype design of smithmade essentials artisan soap packaging

final package design for smithmade essentials artisan soap

Web Design

The Smithmade website was developed on Shopify. My goal for the design was to showcase the products and let the designs of the soap be the eye-catching feature. A theme throughout this brand project was to let the products speak for themselves. For this reason, the supporting visual elements are kept minimal.

Visit Website

Development included:

Copywriting
Photography
Email integration with sales funnels
Product listings and collections
Google integration

header showing web design mockup of smithmade essentials pages

Marketing

I created a variety of marketing collateral to promote new product launches, generate brand excitement, and educate the audience about Smithmade Essentials' brand positioning in the eco-friendly and handmade goods market.

assets include:

Short videos for social
Advertising graphics
Email funnels
Decks and catalogs

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